Pet parenthood is not always a walk in the park (unless you have a dog. Then yes, sometimes that’s true). Instead, it’s full of messiness and randomness and highs and lows. it’s anything but clean and bright and smiles (despite what other pet brands want you to believe).

This campaign brings to life the IYKYK moments that anyone who’s shared their life with an animal can relate to. Then we made them feel authentic and lived-in, like we’ve eavesdropped into their homes.