JIMMY JOHN’S

ROLL WITH JJ’s

In this historic breakthrough of sandwich innovation, we turned the paper that’s rolled around your JJ’s sandwich into paper you can tear, roll and smoke.

Now, fans can get the munchies and satisfy them all in one place. (Pretty smart business-ing if you ask me).

To kick it off, we sent this innovative paper to some ✨high✨ profile celebs.

4/20 isn’t complete without having a delicious sandwich on hand. But this year, we wanted to give fans even more, so we boldly asked the question: what if we could roll a J with our JJ’s sandwich? And thus began, the quest for smokable sandwich rolling paper.

Then, we turned a JJ’s in Long Beach into a Sandwich Dispensary. We even had Snoop Dogg’s joint roller, Ranagade PerRana, there to help roll our sandwiches into big joints.

In total, the activation got 465mm Media Impressions and 180 Unique Placements and Pickups.