NETFLIX

STRANGER THINGS

We kicked off with a music video on the darkest day of the year…

Season 4 was set to be the darkest season in Stranger Things history. This meant that after a three year hiatus, the nerds of Hawkins were going to be in trouble…again. Over the course of a month, we launched ways for fans of Brazil to help save the nerds by rallying by their side and sending their support. This project was the first campaign for the Droga5 São Paulo office. It’s won 4 Sliver Clios and a Webby award.

NETFLIX

STRANGER THINGS

We kicked off with a music video on the darkest day of the year…

Then, we rallied fans to join the nerds on TikTok.

We followed up with a website to win special teasers of the new season and delivered them through the original NFT from 1986: a floppy disk.

Then, the special teasers were delivered in the form of Ascii Art.