TONY’S SPEECH

Tony B. aka The Boss of Big Sandwich is back. This time he’s railing against Jimmy John’s most annoying trait—their commitment to uncompromising quality and consistently great sandwiches.

In this campaign, Tony takes the mic, to rally the troops, reminding his company of what made them great in the first place: being terrible.

These spots are a continuation of the Jimmy John’s campaign launched Super Bowl 2021.